RSW/AgencySearch Twitter Feed:
- AgencySearch: 90% of brand conversations are happening off line!! http://t.co/bpvNfPNO
- AgencySearch: 12 ways to take social to the next level http://t.co/aLmhgbXz
- AgencySearch: Turn Your RFIs into RFTs http://t.co/L6Lmm2kZ
- AgencySearch: Only 10% of Brand Conversations are Happening Online http://t.co/bpvNfPNO
- Just left WOMMA (Word of Mouth Marketing Association) conference. 90% of conversations about brands are happening...: http://t.co/xik3BI05
Frustrated with the same old from your agency? Have they taken you to Facebook, Twitter, LinkedIn and that’s the end of the story? Are most of the “conversations” you’re having very one way? “Likes” are good, but they aren’t a conversation. In last week’s WOMMA conference (and in the attached article on the 12 Key [...]
Social may be all the rage, but social media isn’t really all that social. At this year’s WOMM-U (Word of Mouth Marketing – University) conference in Chicago, speakers gave pause to the 100′s of digital marketing agency attendees as they told them that their little world of the big digital space is only one small part of a larger social [...]
In a recent FastCompany article, Courtney Martin talks about the dangers of relying too heavily on what’s hot in social media, the need for integration of traditional platforms, and the need to recognize that change takes time to influence and to not expect an overnight reversal of attitudes and consumer behavior. She talks about it [...]
11/11/11 marked two special occasions at RSW/US and RSW/AgencySearch. 11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly. 11/11/11 more importantly marked the end of our 1st annual Soles4Souls campaign. With the help of about a half dozen of our agency clients and our own efforts, we [...]
Just completed a post the other day that focused on trying to not let your emotions get the best of you when searching for an agency. I take that all back…I am emotionally charged by what agencies may bring us next. Click here>> for a great agency reel. Enjoy your Thanksgiving….and the video. Just found [...]
In a recent post on The CMO Site, Editor In Chief, Mitch Wagner talks about the many marketing blunders made by Netflix over the past month and asks the question at the end, “can they be saved”? I certainly hope they do as I hate seeing any business tank – but one hopes that if [...]
Would you buy a new Chevrolet from a guy who only drives BMWs? What about taking marriage advice from Newt Gingrich? People void of credibility in a particular area or void of concrete examples of proof of concept aren’t always the best to be following. Same holds true of advertising and PR agencies when it [...]
Earlier this year, Adweek ran a story off of a survey we at RSW/AgencySearch ran among Marketers. 67% of Marketers stated in this survey they believed that in the future, digital-only agencies would need to diversify into a fuller range of services if they were to survive. In a separate question, when we asked them to [...]
In a recent survey (featured in e-Marketer and MediaPost) we conducted with one of our agency clients, Web Liquid, we found that most marketers aren’t using terribly sophisticated tools to monitor social media activity. Consequently marketers aren’t terribly satisfied with the value of what they’re getting from their efforts. Some other interesting findings about social [...]
At this year’s Cannes, there were more ad agencies winning awards for PR and social work than PR firms. Is this a trend (are ad agencies taking over the world), or is it as Ad Age suggests, a phenomena driven by the “PT Barnum” nature of the ad industry and the “Cobbler’s Children” nature of [...]
