RSW/AgencySearch Twitter Feed:
- AgencySearch: 90% of brand conversations are happening off line!! http://t.co/bpvNfPNO
- AgencySearch: 12 ways to take social to the next level http://t.co/aLmhgbXz
- AgencySearch: Turn Your RFIs into RFTs http://t.co/L6Lmm2kZ
- AgencySearch: Only 10% of Brand Conversations are Happening Online http://t.co/bpvNfPNO
- Just left WOMMA (Word of Mouth Marketing Association) conference. 90% of conversations about brands are happening...: http://t.co/xik3BI05
When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be proactive, they needed to be a smart strategic partners, they needed to have a passion [...]
Came across a group recently that might be of benefit to you, the Marketer. With increasing pressure on generating solid returns on production, media, and advertising investments, I thought these services offered some very unique solutions that can help you improve your effectiveness as a marketer or procurement specialist. This group, Advertising Advisory Group (AAG), [...]
This is how you want your agency to think and work and create: Click there ↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ INNOVATION Marketers tell us in our surveys that the #1 reason they look for a new Agency is because their Agency isn’t proactive. You want your Agency to be a curator for your brand – always on the hunt for [...]
The infamous RFI (Request for Information) is often the first step in a search process (after defining scope of search and finding the initial set of agencies). Problem with many RFIs is that they are just that, a request for facts. They don’t dig deep, they just gather information about the agency’s functional characteristics – [...]
Recently had a conversation with a VP Marketing about their needs and challenges as it relates to their marketing and agencies. This particular company has been using a lot of agencies, each with their specific specialization. While it’s true that an agency with a specific talent is going to be better than a generalist by [...]
I recently had an opportunity to listen to Tim Williams speak about the future role of agencies and the fear that many agencies share – that their value is becoming more and more difficult to define. As marketers can crowdsource ideas and find talent cheap thanks to the Internet, it seemingly puts agencies in a [...]
If you’re in need of a new agency and don’t know where to turn, there are ways to get a quick look at the landscape of the talent that is out there. Here are some to consider: Search convention lists. You might find agencies that are either presenting, exhibiting or simply attending a conference tied [...]
Do you manage most of your creative and marketing development internally? Did you ever think that there might be a fresher perspective, a better, more objective view of your marketing world outside the four walls of your company? While I’m sure your internal talent is solid, and you might be saving a few dollars, you have to [...]
In a recent FastCompany article, Courtney Martin talks about the dangers of relying too heavily on what’s hot in social media, the need for integration of traditional platforms, and the need to recognize that change takes time to influence and to not expect an overnight reversal of attitudes and consumer behavior. She talks about it [...]
Recently had the privlage to listen to Tim Williams from Ignition Consulting Group tell a group of agencies that if they don’t make changes to the way they are structured, and adapt to the demands of Marketers, they will struggle to survive. His presentation centered on the need for agencies to recognize what Marketers have been saying [...]
