RSW/AgencySearch Twitter Feed:
- AgencySearch: 90% of brand conversations are happening off line!! http://t.co/bpvNfPNO
- AgencySearch: 12 ways to take social to the next level http://t.co/aLmhgbXz
- AgencySearch: Turn Your RFIs into RFTs http://t.co/L6Lmm2kZ
- AgencySearch: Only 10% of Brand Conversations are Happening Online http://t.co/bpvNfPNO
- Just left WOMMA (Word of Mouth Marketing Association) conference. 90% of conversations about brands are happening...: http://t.co/xik3BI05
Looking for your input on an issue… During the heat of the recession in 2009, Marketers were blindly jumping on board the digital train without a lot of consideration for strategy, return on investment, or integration of the platform into other marketing efforts. In 2011 we asked a very pointed question of Marketers in one [...]
It was so much simpler when I was growing up. Three TV Networks, no cell phones, 15% media commissions, agencies driving the client relationships. And it was so much simpler…even just six or seven years ago. There was the internet and nobody really knew what to make of it. Marketers figured they had to have [...]
I’ve had many Marketers ask if I think it’s right to split out a Digital Agency assignment from a more traditional AOR assignment. Depends on your business and how important the digital space is to your business. Depends on how much BRAND plays a role in selling your offering. Depends on how complex your digital [...]
We are at a cross road in the digital space. There are agencies that know where this world is going and there are those that are playing a game of digital 101 and aren’t very effectively taking their clients to the places they need to be. In a recent postby digital strategist Mark Smiciklas, he [...]
In our most recent RSW/AgencySearch survey among agency principals and marketers, 67% of agencies surveyed stated that most of the new business coming their way (from new and existing clients) is digital in nature. While the day of the traditional advertising campaign isn’t (and never will be) dead, the importance of creating a well integrated [...]
In a recent post on The CMO Site, Editor In Chief, Mitch Wagner talks about the many marketing blunders made by Netflix over the past month and asks the question at the end, “can they be saved”? I certainly hope they do as I hate seeing any business tank – but one hopes that if [...]
Digitally dabbling is no way to develop a productive online program for your brand. As this post by Jonathan Houston, online marketing manager at Talooma points out, simply placing Facebook and Twitter icons on your website doesn’t make you digitally relevant to your increasingly savvy group of digital consumers. He notes that “Digital relevance is [...]
In a recent post on our RSW/AgencySearch site, we pointed out how marketers believe that “The Future Is Now” for digital agencies. Results from our most recent survey suggests that digital firms can’t wait to get themselves deepera into the traditional space. Marketers state that being digital-only simply isn’t going to cut it long-term – [...]
Earlier this year, Adweek ran a story off of a survey we at RSW/AgencySearch ran among Marketers. 67% of Marketers stated in this survey they believed that in the future, digital-only agencies would need to diversify into a fuller range of services if they were to survive. In a separate question, when we asked them to [...]
We currently manage the business development efforts for close to 50 agencies – and speak with 100′s every month, so we have a good handle on what’s going on out in the agency world. Important to have the right firm With digital really coming of age and the complexities of managing in this space increasing, [...]
