RSW/AgencySearch Twitter Feed:
- AgencySearch: 90% of brand conversations are happening off line!! http://t.co/bpvNfPNO
- AgencySearch: 12 ways to take social to the next level http://t.co/aLmhgbXz
- AgencySearch: Turn Your RFIs into RFTs http://t.co/L6Lmm2kZ
- AgencySearch: Only 10% of Brand Conversations are Happening Online http://t.co/bpvNfPNO
- Just left WOMMA (Word of Mouth Marketing Association) conference. 90% of conversations about brands are happening...: http://t.co/xik3BI05
Ad Age recently featured a story about an Agency Search panel conversation that took place at this month’s Mirren Business development conference in New York. A group of Agency Search consultants talked about the problems with today’s agency search world, specifically calling out issues related to the following: Transparency Procurement Confusing processes This panel left out [...]
Frustrated with the same old from your agency? Have they taken you to Facebook, Twitter, LinkedIn and that’s the end of the story? Are most of the “conversations” you’re having very one way? “Likes” are good, but they aren’t a conversation. In last week’s WOMMA conference (and in the attached article on the 12 Key [...]
Social may be all the rage, but social media isn’t really all that social. At this year’s WOMM-U (Word of Mouth Marketing – University) conference in Chicago, speakers gave pause to the 100′s of digital marketing agency attendees as they told them that their little world of the big digital space is only one small part of a larger social [...]
It’s a case of “doing” versus “thinking”. Simply doing without thinking is easy. Taking the time to think and process and creatively/smartly respond is a heck of a lot harder than simply “answering”. The more you can analyze prospective Agencies’ thinking early in the process, the better the output will be on the back end [...]
During this week’s Mirren Agency New Business Development Conference a roundtable of CMOs from Kayak, ESPN, and Time Warner Cable spoke about Agency-Client relationships. One of their discussion points centered on the importance of providing good feedback to Agencies – even if it is a bit painful and might hurt their feelings. The CMO from [...]
Just left the Mirren Business Development Conference in NYC - 300 Agencies from across the country. Great energy, great insights, a lot of great talent. During one of the breakout sessions there was some discussion about the value of Agency specialization. While it was universally agreed that there is a lot of value in an Agency having a [...]
When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be proactive, they needed to be a smart strategic partners, they needed to have a passion [...]
The infamous RFI (Request for Information) is often the first step in a search process (after defining scope of search and finding the initial set of agencies). Problem with many RFIs is that they are just that, a request for facts. They don’t dig deep, they just gather information about the agency’s functional characteristics – [...]
Recently had a conversation with a VP Marketing about their needs and challenges as it relates to their marketing and agencies. This particular company has been using a lot of agencies, each with their specific specialization. While it’s true that an agency with a specific talent is going to be better than a generalist by [...]
It was so much simpler when I was growing up. Three TV Networks, no cell phones, 15% media commissions, agencies driving the client relationships. And it was so much simpler…even just six or seven years ago. There was the internet and nobody really knew what to make of it. Marketers figured they had to have [...]
