RSW/AgencySearch Twitter Feed:
- AgencySearch: 90% of brand conversations are happening off line!! http://t.co/bpvNfPNO
- AgencySearch: 12 ways to take social to the next level http://t.co/aLmhgbXz
- AgencySearch: Turn Your RFIs into RFTs http://t.co/L6Lmm2kZ
- AgencySearch: Only 10% of Brand Conversations are Happening Online http://t.co/bpvNfPNO
- Just left WOMMA (Word of Mouth Marketing Association) conference. 90% of conversations about brands are happening...: http://t.co/xik3BI05
Ad Age recently featured a story about an Agency Search panel conversation that took place at this month’s Mirren Business development conference in New York. A group of Agency Search consultants talked about the problems with today’s agency search world, specifically calling out issues related to the following: Transparency Procurement Confusing processes This panel left out [...]
Social may be all the rage, but social media isn’t really all that social. At this year’s WOMM-U (Word of Mouth Marketing – University) conference in Chicago, speakers gave pause to the 100′s of digital marketing agency attendees as they told them that their little world of the big digital space is only one small part of a larger social [...]
It’s a case of “doing” versus “thinking”. Simply doing without thinking is easy. Taking the time to think and process and creatively/smartly respond is a heck of a lot harder than simply “answering”. The more you can analyze prospective Agencies’ thinking early in the process, the better the output will be on the back end [...]
During this week’s Mirren Agency New Business Development Conference a roundtable of CMOs from Kayak, ESPN, and Time Warner Cable spoke about Agency-Client relationships. One of their discussion points centered on the importance of providing good feedback to Agencies – even if it is a bit painful and might hurt their feelings. The CMO from [...]
Just left the Mirren Business Development Conference in NYC - 300 Agencies from across the country. Great energy, great insights, a lot of great talent. During one of the breakout sessions there was some discussion about the value of Agency specialization. While it was universally agreed that there is a lot of value in an Agency having a [...]
When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be proactive, they needed to be a smart strategic partners, they needed to have a passion [...]
Came across a group recently that might be of benefit to you, the Marketer. With increasing pressure on generating solid returns on production, media, and advertising investments, I thought these services offered some very unique solutions that can help you improve your effectiveness as a marketer or procurement specialist. This group, Advertising Advisory Group (AAG), [...]
This is how you want your agency to think and work and create: Click there ↓↓↓↓↓↓↓↓↓↓↓↓↓↓↓ INNOVATION Marketers tell us in our surveys that the #1 reason they look for a new Agency is because their Agency isn’t proactive. You want your Agency to be a curator for your brand – always on the hunt for [...]
Recently had a conversation with a VP Marketing about their needs and challenges as it relates to their marketing and agencies. This particular company has been using a lot of agencies, each with their specific specialization. While it’s true that an agency with a specific talent is going to be better than a generalist by [...]
Looking for your input on an issue… During the heat of the recession in 2009, Marketers were blindly jumping on board the digital train without a lot of consideration for strategy, return on investment, or integration of the platform into other marketing efforts. In 2011 we asked a very pointed question of Marketers in one [...]
